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We tend to try and give meaning to everything we see, including images. We simply have to raise our heads to get a glimpse of a face or the silhouette of a rabbit in a group of clouds. This is called pareidolia (see Principle)!


Our Pareidolia tool is a collection of pareidolia images that you can download and use for free, in order to discuss images, how to read and interpret them, and the importance of acknowledging


What I see is not necessarily what the other person is seeing!

What we see depends on the images, its frame (what it shows and what it leaves out), its definition, if it was altered etc. But it also depends on our passed experiences and education, which influence what we are sensitive to or not. This is why it is always important to confront our point of view with other people's.

Internet is full of images. Photos, videos, gifs and memes occupy a significant amount of space on our screens ! Everyday, it is estimated that 2 billion images are uploaded. It is so normal and ordinary to stumble accross them, but does that mean that we are able to understand, read and interpret them correctly?

Photo BY Mathieu Rivrin

The PAREIDOLIA tool was designed to question our relationship to images and how easy it is to press "Share" on social media. By asking "What about you? What do you think you are seeing?" Pareidolia images invite users to call upon their skills and knowledge to describe and debate their perceptions (see How to use).

Image de Fabio Tura


From the 22nd to the 24th of September, 2021, project partners went to Verona, second most inhabited city of the Veneto region after Venice. After a little detour to admire the ruins of its amphitheater and the little courtyard that inspired W. Shakespeare his famous Romeo and Juliet,  we went to work during the first transnational meeting since the beginning of the project.

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